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7 Techniques for More Effective Brainstorming

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” —Walt Disney Does brainstorming ever feel like a total waste of time? You believe it's necessary to get your team's input on a topic, but the session usually just turns into a few … Continue reading 7 Techniques for More Effective Brainstorming

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How data-driven marketing helps you act when the time is right

Know your audience. It’s the first rule of marketing, and it's still as important as ever. But to succeed in today’s age of assistance—when empowered consumers expect experiences designed exactly for their needs—you also have to get the timing right. New research from Bain & Company in partnership with Google reveals how brands who show up with the … Continue reading How data-driven marketing helps you act when the time is right

9 Ways to Increase Facebook Engagement

Have you noticed your Facebook engagement has been on a downward spiral lately? There’s no need to panic. Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. The short of it? Facebook is asking brands to rethink how they earn likes, comments and shares on their posts. For … Continue reading 9 Ways to Increase Facebook Engagement

Top 2 Box versus Top 3 Box

In a research, many of our closed-in questions use 5-point scales, such as: Satisfaction scales – Extremely Satisfied, Very Satisfied, Somewhat Satisfied, Not Very Satisfied, Not At All Satisfied Agreement scales – Strong Agree, Agree, Neither Agree Nor Disagree, Disagree, Strongly Disagree Judgment scales – Excellent, Very Good, Good, Fair, Poor and others along similar … Continue reading Top 2 Box versus Top 3 Box

Best interviewing tips for small business

Best interviewing tips for small business As in any focused career search, the key success driver is articulating your differentiating value. And to do this, you must focus in on a specific audience, understand their needs and areas of pain and then speak directly to their requirements, showing how you will alleviate their pain. Small … Continue reading Best interviewing tips for small business