Branding is one of the most important strategic decisions of any business. A strong brand provides a major competitive advantage to any business.
Essentially a brand is a company’s promise to its customers. It lets them know what they can expect from a company’s product or service. It helps differentiate one company from another. In other words, what are the benefits of using your company’s services over those of your competitors?
A brand strategy affects every aspect of a business from the image to the consumer experience. If you aspire to take your business to another level you may need to review your brand identity. This may involve a review of your logo, slogan and sales materials.
Defining Your Brand
Defining a brand is a journey of self-discovery. It requires that we answer a number of questions:
✔What are your core values?
✔What are the benefits of your products or services?
✔What do your customers already think of your company?
✔What qualities do you want them to associate with your company?
In a nutshell, branding creates an emotion and lets you win the hearts of your customers by effectively targeting them..